Facebook Monetization in Sri Lanka (2025): How to Earn Money on Facebook
Updated: September 3, 2025 • Author: RomaxHub
What’s new in 2025? Meta has launched Facebook Content Monetization (a unified program that replaces Ads on Reels, In-Stream Ads and the Performance Bonus). Legacy programs ended on August 31, 2025. Enrollment for the new program is rolling out—check your Monetization tab in Meta Business Suite/Professional Dashboard for eligibility.
Is Facebook monetization available in Sri Lanka?
Yes—Sri Lanka is included in Meta’s country availability for content monetization features. Exact access depends on the feature and your account’s status. Always confirm inside Meta Business Suite → Monetization or your Professional dashboard.
All ways to earn on Facebook in 2025 (Sri Lanka)
| Method | What it pays for | Who it’s for | Key notes (2025) |
|---|---|---|---|
| Facebook Content Monetization (Unified) | Performance-based payouts for eligible Reels, longer videos, photo & text posts. | Creators using a Page or Professional Mode profile. | Replaces Ads on Reels, In-Stream Ads & Performance Bonus. Check Monetization tab for invite/open enrollment. |
| Stars | Fans send paid Stars on Live, VOD or Reels; you earn per Star. | Live streamers & engaged communities. | Requires eligibility + policy compliance; enable in Monetization. Availability varies by country. |
| Subscriptions | Monthly recurring support (exclusive content, badges, groups). | Creators with loyal, repeat audiences. | Eligibility criteria apply (age, policies, country). Manage perks & subscriber-only content. |
| Brand Collabs (Branded Content) | Paid sponsorships with advertisers using the branded content tool. | Pages/creators with niche authority. | Must follow Branded Content & Partner Monetization Policies; use the official tag/partner disclosure. |
| Affiliate & external offers | Commission from tracked links to products/services. | Any creator (no platform approval required). | Disclose #ad/#affiliate; drive to reputable Sri Lankan or global merchants; use Link in bio. |
| Shops (catalog + website checkout) | Product discovery via a shop on your Page; checkout on your website. | Product businesses (physical/digital). | Meta is phasing out native checkout; keep using website checkout and Commerce Manager. |
| Leads & services | Clients for coaching, accounting, courses, etc. | Professionals & SMEs in Sri Lanka. | Use lead forms, DMs, WhatsApp, and Calendly links; monetize off-platform invoices. |
Eligibility & policies checklist (read this carefully)
- Age & location: 18+ and located in an eligible country (Sri Lanka qualifies for multiple features).
- Account type: Facebook Page or Professional Mode profile.
- Policies: Comply with Partner Monetization Policies and Content Monetization Policies.
- Originality & quality: Avoid re-uploaded, low-effort, spammy or misleading content—this can restrict monetization.
- Ongoing reviews: Eligibility can change; check the Monetization tab for issues and fix them quickly.
Step-by-step: turn on monetization (Sri Lanka)
- Switch on Professional Mode (for profiles) or use your Facebook Page.
- Open Meta Business Suite → Monetization (desktop recommended). Review available programs for your account.
- Enroll in Facebook Content Monetization (if invited/open). If not yet available, enable Stars or Subscriptions if you meet criteria.
- Accept terms (program terms, Stars/Subscriptions terms as applicable).
- Set up payouts: Add payout account and tax details in Monetization → Payout settings.
- Run a content audit: Delete or unpublish any posts that may breach policies (restricted topics, reused content without transformation, clickbait).
- Publish consistently: Aim for a weekly cadence: 3–5 Reels + 1 longer video + 3–5 photo/text posts with value.
Tip: If a feature shows “Not available in your country,” re-check after 1–2 weeks. Rollouts update gradually and eligibility can refresh after policy fixes.
Payouts, taxes & currency (Sri Lanka)
- Payout hub: All creator payouts are managed in Meta Payouts (within Monetization settings). Methods vary by country (e.g., direct deposit, PayPal where supported).
- Thresholds & schedule: Payouts are performance-based; view thresholds/next payout date inside Monetization → Payouts.
- Currency: Ad accounts support LKR; creator payouts can use supported methods per Meta’s payout rules.
- Taxes (Sri Lanka): Keep records (bank statements, payout reports). Report income to the IRD under applicable provisions. For businesses, keep VAT/SSCL/APIT implications in mind—seek a qualified tax advisor.
Growth playbook: get approved & increase earnings
1) Content system (weekly)
- Reels (3–5/week): 15–45s, hook in 2s, Sri Lanka-relevant topics (accounting tips, local business hacks, Sinhala/English captions).
- Longer video (1/week): 3–10 min tutorials, storytelling with chapters.
- Photo/Text posts (3–5/week): Carousels, checklists, infographics—high save/share value.
- Live (1–2/month): Q&A or breakdowns; prompt viewers to send Stars.
2) Monetize beyond ads
- Brand Collabs: Build a one-pager media kit; pitch Sri Lankan brands (fintech, education, retail).
- Affiliate: Use reputable affiliate programs (software, education, local e-commerce). Add clear disclosures.
- Shops (catalog): Keep your product catalog updated; use website checkout and DM/WhatsApp for conversions.
3) Avoid demonetization traps
- Don’t repost trending clips without meaningful transformation (voiceover, analysis, examples).
- Avoid spam patterns: irrelevant hashtags, clickbait, or low-quality engagement schemes.
- Resolve policy issues quickly in Monetization → Policy issues.
Pro move for Sri Lanka: Publish bilingual content (Sinhala + English) with localized examples and prices in LKR. Add WhatsApp CTA for quick leads.
FAQs (Sri Lanka)
Do I need 10,000 followers to earn?
Follower and performance thresholds now depend on the unified program and specific features (Stars/Subscriptions). Focus on policy compliance and performance; check your Monetization tab for your account’s exact requirements.
Are Ads on Reels and In-Stream Ads still paying?
No—those legacy programs ended on Aug 31, 2025. Earnings shift to the new Facebook Content Monetization program as it rolls out.
Can I get paid to my Sri Lankan bank?
Payout methods are set up in Meta Payouts and differ by country. Add your payout account and review the available options during setup.
What if my Page shows “Not eligible country” by mistake?
Use Business Suite → Monetization → Policy issues to check for flags; contact support if you believe it’s an error. Eligibility refreshes periodically after fixes.
References & Official Resources
- Meta Newsroom: Facebook Content Monetization (beta) & merge of legacy programs.
- Partner Monetization Policies; Content Monetization Policies.
- Business Help: Ads on Reels/In-Stream eligibility & program status; check monetization eligibility in Business Suite.
- Stars & Subscriptions help centers; Branded Content policies.
- Commerce: Shops changes (website checkout), Commerce/Checkout updates.